A slogan is a motto or phrase that expresses a single idea. Slogans are used by politicians, products, charities, and groups of people. They are usually short, simple, and may use rhyming or rhythm to make them easier to remember.

Some slogans include &ldquo: Think Different” (Apple), “Have It Your Way ”(Burger King), “Yes We Can” (Barack Obama 2008 Presidential Campaign), and “Go Global” (ProjectExplorer).

Copyright © ProjectExplorer 2009
Text: Matthew Boggie
Image: ‘We Can Do It’ by J. Howard Miller, from National Museum of American History, Smithsonian Institution.